Course description
Overview: Students will learn how to plan and develop an E-Commerce small business.
Prerequisites: Students should have a fundamental knowledge of computers, business operations, E-Commerce, and the Internet
Performance-based objectives
Lesson objectives help students become comfortable with the course, and also provide a means to evaluate learning. Upon successful completion of this course, students will be able to:
Establish an E-Commerce plan, identify E-Commerce equipment requirements, identify E-
Commerce software requirements, evaluate Internet connection devices, and understand how to
use the Web to get help for your small business.
Understand the difference between using an Internet Service Provider (ISP), an online mall, or a Web hosting service that provides you with complete E-Commerce solutions.
Develop a Web site design plan, create an online catalog, and create an electronic storefront environment.
Identify methods of payment, enable credit card purchases, use online payment systems, and track finances.
Identify how to create a secure environment and discuss legal issues involved with creating an E-Commerce business.
Discuss the importance of marketing, register with search engines, and discuss other Internet marketing techniques.
Use Customer Relationship Management (CRM) to establish relationships with existing customers and use CRM to enhance relationships with existing customers.
Course content
Lesson 1: Planning Your E-Commerce Site and Gathering the Necessary Equipment
Establishing an E-Commerce Plan
E-Commerce Equipment Requirements
E-Commerce Software Requirements
Internet Connection Devices
Using the Web to Get Help for your Small Business
Lesson 2: Choosing a Web Hosting Service
Using an Internet Service Provider (ISP)
Using an Online Mall
Using a Web Hosting Service that Provides Complete E-Commerce Solutions
Lesson 3: Creating Your E-Commerce Storefront
Developing a Web Site Design Plan
Creating an Online Catalog
Creating an Electronic Storefront Environment
Lesson 4: Enabling E-Commerce on Your Site
Payment Methods
Accepting Credit Card Purchases
Using Online Payment Systems
Tracking Your Finances
Lesson 5: Site Security and Legal Issues for Your E-Commerce Storefront
Creating a Secure Environment
Your E-Commerce Business and the Law
Lesson 6: Marketing Your Site
The Importance of Marketing
Registering With Search Engines
Other Internet Marketing Techniques
Lesson 7: Customer Relationship Management for the E-Commerce Small Business
Using CRM to Establish Relationships with Existing Customers
Using CRM to Enhance Relationships with Your Customers