E-Business: Fundamentals of E-Commerce
Course description
Overview: E-Business: Fundamentals of E-Commerce is an introductory-level course designed to provide the student with a basic understanding of some of the fundamental concepts related to E-Commerce.
Prerequisites:
· Technical Introduction to the Internet (suggested)
· Familiarity with basic Internet-related activities, such as using a Web browser and sending email.
Performance-based objectives
Lesson objectives help students become comfortable with the course, and also provide a means to evaluate learning. Upon successful completion of this course, students will be able to:
* Discuss fundamental aspects of E-Commerce, a brief history of the Internet and its influence on E-Commerce, the validity of popular E-Commerce myths, and why E-Commerce is increasingly being integrated into the business model.
* Discuss customer relationship mangement, enterprise resource planning, supply chain management, e-procurement, and knowledge management.
* Discuss common implementation costs, transactions and security concerns, staffing issues related to E-Commerce, and the international marketplace.
* Discuss different planning, risk management, and metric identification techniques for measuring the success of E-Commerce inititatives.
* Review marketing statistics on Internet user behavior, different types of marketing communications pieces, and visibility-raising marketing strategies for an E-Commerce presence on the World Wide Web.
* Research information about E-Commerce-related software, hardware, and service providers.
Lesson 1: Overview of E-Commerce
Defining E-Commerce
History of the Internet and E-Commerce
Dispelling E-Commerce Myths
Why E-Commerce?
Lesson 2: The E-Commerce Domain
Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP)
Supply Chain Management (SCM)
E-Procurement
Knowledge Management
Lesson 3: Facing Challenges in E-Commerce
Costs Involved in E-Commerce
Internet Transactions
Security Concerns
Staffing Concerns
The International Marketplace
Lesson 4: Achieving Goals in E-Commerce
Planning Techniques for Implementing E-Commerce Solutions
Evaluating Risk in E-Commerce Planning
Measuring the Success of E-Commerce Initiatives
Lesson 5: Developing E-Commerce Marketing Strategies
Internet Statistics: A Reference
Marketing COmmunicaitons on the Web: A Reference
Marketing on the Internet: A Reference
Topic title
Lesson 6: E-Commerce: Hardware, Software, and Service Providers
Identifying Software Involved in E-Commerce
Identifying Hardware Involved in E-Commerce
Identifying Service Providers Involved in E-Commerce